… at least 95% of traffic from each originating from the first page of results after a nonbranded search. Less than 2% of search-referred traffic came from clickers persistent enough to look for results after the second page.
Yahoo’s New Recruitment Effort: Google Ads On Ex-Employee Name Queries
“Yahoo is apparently buying ad space from Schachter’s current employer, Google, to promote its own jobs when you do a search for ‘Joshua Schacter.’”
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