“FLO TV, indeed, turned many heads at last night’s Super Bowl, and took the power of mobile entertainment to the biggest annual worldwide viewing audience. When taken into consideration how many companies and entertainment outlets tapped into the Super Bowl’s marketing machine through the mobile channel this year. It could very well be noted that the 2010 Super Bowl elevated mobile marketing to a whole new level on the grandest advertising stage of them all.” (source: http://www.mobilemarketingwatch.com/flo-tv-goes-for-super-bowl-glory-5222/)
Scanlife for BlackBerry - Scan a code to see comparison pricing information to get the lowest prices. Compatible with phones like the Tour, 9700, Storm, etc. ScanLife is the 1st app to read all major 2D codes, and now 1D codes, on BlackBerry.
“You could potentially turn it into a Google-like ad model where people bid on the latitude and longitude of where they want their ads to appear at certain times of day.”
5 Stories I’ll Be Watching Closely in 2010
The calendar says Jan. 21. Too late to make a list for the coming year? Probably.
No mind. Here are a few stories, business and otherwise, that I’ll be paying close attention to in 2010:
- Google vs. Everybody (but especially Apple and Microsoft) - The Mountain View Crew is diving headfirst into software, both traditional and mobile. and ticking off Microsoft, Apple and potential mobile carriers in the process. They’re even picking a fight with the Chinese Government.
- Apple - A tablet. IPhone fighting to stay on top. Steve Jobs’ health. Mobile advertising deals. Getting in bed with arch enemy Microsoft? Never a dull moment for our favorite fruit.
- Election 2010 - Two years into Bill Clinton’s presidency led to a Republican takeover of Congress. Considering the recent loss in Mass., is 2010 beginning to smell a lot like 1994?
- LeBron - Are you ready for NBA free agency? An entire city’s mental well-being hangs in the balance. Stay ‘Bron. Stay.
- Foursquare - I’m addicted. I admit it. The most intriguing start-up I’ve seen in a long time. Yeah, Facebook (or Yelp) will probably crush them, but maybe not. They do have a revenue model at least.
January’s not even over and most of the above are already lighting up the wires. Should be a fun year. Oh, and did I mention keeping one eye on the economy?
According to new research by mobile messaging company Tekelec, 60% of those over 45 were found to be just as likely to use SMS as they were to make voice calls from their mobile device. The survey of 500 people in North America and Europe also found that text messaging is gaining on email as the preferred means of daily international communication, with 32% of responses across all ages preferring SMS, compared to 33% for email. And nearly a third of respondents said their use of SMS would increase in 2010.
… developed “vision-based Input Interface” that uses the forward facing camera to capture your movements by your fingers and then translates that into a command… all without touching the screen.
“What’s Apple doing? Why did Apple do this deal with these stumblebums in the first place? And, surely, such flagrantly vile service is enough to call it quits on any deal. So what gives over there at Apple?”
EBay, which is based in San Jose, Calif., said nearly 6 million people have eBay’s applications on iPhones and people use mobile apps to visit its site more than 2 million times each day.
With glowing reviews of the Motorola Droid and buzz about Google’s plans to build its own phone, 2010 could be the year of Google’s Android mobile phone operating system. Reuters The new Droid phone, unveiled in October In the spirit of growing Android enthusiasm, Digits has rounded up the best-reviewed Android apps for those of you who might be joining the Android revolution.
2010 Predictions and SEO’s Demise
Some great year-end posts from the world of SEO and mobile worth sharing:
- Smartphone share of cell phone sales set to soar - Smartphones will capture 37 percent of the worldwide cell phone market by 2014, a leap from 16 percent in 2009, predicts a new report from Pyramid Research.
- Bing’s Search Share To Keep Growing Thanks To Toolbar Deals - Microsoft has been aggressively buying deals to put Bing toolbars on new PCs.
- 2010: the year SEO isn’t important anymore? - The writing is on the wall. Small business marketing is moving away from focusing on SEO. Why do I say that? Because, well, Google and Bing are changing the rules so often and are getting so good at figuring out the real businesses that deserve to be on pages.
- Hot on SMS, cold on apps: MMA’s view of 2010 - SMS is one of the oldest wireless technologies still in use, and for good reason: It is nearly ubiquitous in terms of device and network support, enjoys wide consumer awareness across all demographics and is relatively inexpensive for consumers, brands and marketers.
- 8 Predictions for SEO in 2010 - SEO trails only social media and online video as places where marketers (not just search marketers, but ALL marketers) will be shifting dollars.
