Super Bowl advertising is effective but had become too expensive to justify the cost.
GM’s Global Marketing Chief
1 week ago
Paradigm Shift in Advertising and Agencies - Ad banners on websites don’t work - social advertising does and Facebook leads the way says BuzzFeed co-founder Jonah Peretti.
The first ever banner ad had a click-thru rate of 78%. Today, #Facebook ads have a click-thru rate of 0.01%.
A Modern Day Marketing Must-Read
One of the best lessons in present day marketing I’ve read in awhile, and it was about Coachella. “It’s a different culture. The baby boomers are about winning, becoming a shining star, dominating. Gen-X’ers are just pissed they didn’t get to sip at the trough, the boomers ruined it for them. And Gen-Y and the Millennials are nothing like their forebears. They want to be a member of the group, they want to PARTICIPATE! … recordings have become secondary to live because it’s all about the experience, that’s what the younger generation treasures.”
Marketing is not a substitute for a great product that people love. In fact, a great product that people love will market itself and any noise you make beyond that just supports the growth naturally.
Tara Hunt, Buyosphere
Sell a story that some people want to believe. In fact, sell a story they already believe.
Seth Godin
(Source: sethgodin.typepad.com)
