My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society.
Larry Page, Google
3 weeks ago
Google badassness drives mobile estimate to $2.6 billion
Google’s “exceptional” mobile advertising and new data has prompted eMarketer to revise its 2012 estimate for mobile advertising spending upward, from $1.8 billion to $2.61 billion. Google has already come to dominate the field, capturing 51.7% of mobile revenue, far ahead of Apple’s 6.3% share. The competition is tighter in the area of mobile display, with Google at 24.8%, Apple at 18% and Millennial Media at 17.7%
In tech, you don’t lose because you make competitors angry. You lose when you make your customers angry.
(Source: Business Insider)
Where Does Firefox Browser Go In a Mobile Word?
So, why is Mozilla in danger? Because the biggest players in the mobile space also happen to be Firefox’s biggest competitors in the browser space. In other words, Apple wants Safari running on its iPhones and iPads; Google wants Android to run its own browser, or Chrome presumably in the future; and Microsoft has a vested interest in making sure Internet Explorer comes default on all Windows Phones. Is there a place for Firefox to curl up on an iPhone or Android device?
Mobsicle Blog: Groupon Should Ignore Haters
Do you remember the first time you saw an advertisement on Google?
Novel wasn’t it? What’s this intruder making a mess of my search results? Or, Wow, relevant ads based on my search. Whatever your response, you noticed. And you probably clicked.
After awhile, the novelty wore off. Maybe you…
It’s time for something more than just Google Analytics
There’s an old saying in marketing that ‘you can’t manage what you don’t measure.’ In other words, if you’re not tracking the activities on your website, for example, it’s hard to improve anything.
That said, you’re likely using Google Analytics for your website. And if you’re not, you probably should (unless you’re spamming Google, of course … but that’s another posting).
But G gives you a great, free way to see in-depth tracking information. One of the challenges of Google, however, is that it’s not real-time, making you wait hours for data.
There’s a better way. If you’re ready to take your analytics to the next level, there are real-time options out there.
Why real-time? Do you really need that much info, that fast? It depends. But if you’re selling or recruiting, for example, it could mean the difference between a sale or placement and losing it to your competitor.
Here’s how it works …
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