
Top Smartphone Platforms (Yikes! Microsoft)
| — | Matt Bailey, Site Logic Marketing |

… at least 95% of traffic from each originating from the first page of results after a nonbranded search. Less than 2% of search-referred traffic came from clickers persistent enough to look for results after the second page.
| — | Fast Company |
YouTubers will be able to vote and share their favorites. The winning advertiser, with the most favorites, will be featured on YouTube’s top page.
Seriously, the corporate culture is based on hiring really smart people, giving them responsibilities, letting them know what problems the company thinks it should focus on, then letting them figure out how to tackle it. What management hierarchy there is is very flat. And people pay little attention to it unless there is a problem. You are expected to be a self-directed person, who solves problems by reaching out to whomever you need to and talking directly. Usually by email. The result is an organization which is in a constant state of flux as things are changing around you, usually for the better. With a permanent level of chaos and very large volumes of email. It is as if an entire company intuitively understood that defect rates are tied to distance on the corporate org-chart, and tried to solve it by eliminating all barriers to people communicating directly with whoever they need to communicate with.
“You could potentially turn it into a Google-like ad model where people bid on the latitude and longitude of where they want their ads to appear at certain times of day.”
The calendar says Jan. 21. Too late to make a list for the coming year? Probably.
No mind. Here are a few stories, business and otherwise, that I’ll be paying close attention to in 2010:
January’s not even over and most of the above are already lighting up the wires. Should be a fun year. Oh, and did I mention keeping one eye on the economy?
Battelle’s yearly predictions are a must-read: “Google will make a corporate decision to become seen as a software brand rather than as ‘just a search engine.’ I see this as a massive cultural shift that will cause significant rifts inside the company, but I also see it as inevitable.”