Facebook Plays Catchup in a Mobile World
Facebook may be the last great company of the desktop age. It’s beaten back Friendster, MySpace and a half-dozen other pretenders, and — at least so far — is successfully holding off both Twitter and Google+. Its desktop display advertisements make the company billions of dollars in revenue. But that’s not nearly enough. Now, Zuckerberg has to further capitalize on the growth of mobile to extend its reach. And he knows it.
Only 1% of Facebook 'Fans' Engage With Brands
Only 1.3% of Facebook users actually interact with the company brands, according to a Ehrenberg-Bass Institute report. “To change the way people interact with a brand overnight is just unrealistic,” says one of the report’s authors, Karen Nelson-Field.
Mobsicle Blog: Groupon Should Ignore Haters
Do you remember the first time you saw an advertisement on Google?
Novel wasn’t it? What’s this intruder making a mess of my search results? Or, Wow, relevant ads based on my search. Whatever your response, you noticed. And you probably clicked.
After awhile, the novelty wore off. Maybe you…
(Source: The New York Times)
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