What Makes a Good Corporate Blog
Use your company blog as a way to reach your customer, not just sell to them.
8 months ago
The big-hit technology companies from the past 10 years tend to have pathetic blogs. Twitter’s blog, like Facebook’s and Google’s, is full of utterly boring press releases rewritten to sound a little bit less stuffy. Apple’s employees produce virtually no blogs, even though the company has introduced several game-changing new products in the past decade. Meanwhile, hundreds of Microsoft’s employees have amazing blogs, but these have done nothing to stave off that company’s slide into stodginess.
Joel Spolsky of Joel on Software on why he’s giving-up blogging.
Pew Survey: Teens Love Facebook, Hate Blogging, Are Always Online, and Don't Use Twitter
… the Internet isn’t just prevalent in our lives, it is our lives. Ninety-three percent of teens ages 12 to 17 go online, 75% of them own a cell phone, and 66% say they text. In fact, 58% of 12-year-olds now have mobiles, compared to 18% just five years ago.
Why Tumblr is Kicking Posterous' Ass
The answer is as easy as it is counter-intuitive: Tumblr is a New York company and Posterous is a Silicon Valley company.
Or, to put it another way: Posterous is an engineered product, while Tumblr is a designed product.
Posterous is extremely well engineered. There’s nothing wrong with it. Every single thing about it is well thought out. But it’s not just that it’s less pretty (though it is). It’s just not designed as well as Tumblr is.
