“FLO TV, indeed, turned many heads at last night’s Super Bowl, and took the power of mobile entertainment to the biggest annual worldwide viewing audience. When taken into consideration how many companies and entertainment outlets tapped into the Super Bowl’s marketing machine through the mobile channel this year. It could very well be noted that the 2010 Super Bowl elevated mobile marketing to a whole new level on the grandest advertising stage of them all.” (source: http://www.mobilemarketingwatch.com/flo-tv-goes-for-super-bowl-glory-5222/)
