In tech, you don’t lose because you make competitors angry. You lose when you make your customers angry.
(Source: Business Insider)
1 month ago
gary:
2012 will be the year consumers “a scale” begin to air their dirty laundry on the social web and the impact will be substantial if it happens to a brand more than 5,10 or 100 times. This video shows you the blue print
Yet Another Reason to Choose SMS: Majority of College Students Still Using Feature Phones vs. Smartphones.
Appsanity: The First Billion Download Week
For the first time, consumers downloaded more than 1 billion apps in a single week. This remarkable achievement of 1.2 billion apps downloaded occurred the week of Dec. 25 to 31, which also set records with 20 million iOS and Android device activations. Of the 1.2 billion downloads, the U.S. accounted for 42 percent, which is more than the rest of the top 15 countries combined.
Sun-tzu: If your enemy is superior, evade him. If angry, irritate him. If equally matched, fight, and if not split and reevaluate.
Bud Fox
Mobile campaigns to be hot in 2012 presidential race
“Smartphones and tablets are much more mainstream now, and these devices are literally driving the Occupy movement and the revolutions in the Middle East,” noted Rob Enderle, an analyst for Enderle Group.
“The ways we connect to one another have changed quite a bit in the last couple of years. Candidates need a good social media campaign to win, and social media done right includes mobile, because mobile allows candidates to loop in supporters in the moment and stay in touch and respond in real time. Mobile makes social networking more important. “
Why Marketer Love for QR Codes Is Not Shared by Consumers
The codes are a great idea in theory. They let marketers make all sorts of media — print, billboards, even packaging — clickable and interactive. When scanned with a special app downloaded to a smartphone, QR codes can call up links, text messages or videos. They can spark e-commerce or generate a lead.
But in practice, while QR codes are affixed to everything from rental cars to Bratz dolls, only 5% of Americans who own mobile phones actually used the 2-D barcodes in the three months ending July 2011, according to Forrester Research. And those 14 million early adopters tended to be young, affluent and male.
Five Reasons #Quiznos Is Nearly Bankrupt
Subway is really big. It’s tough to compete in the sandwich market when one player dominates as much as Subway does. First, Subway began toasting its subs, which took away the advantage Quiznos’ kept touting in its ads, and then it introduced $5 footlongs. And Subway is backed by massive amounts of ad spending for any initiative it tries.
SMS more popular than taking photos, online browsing: Pew Research
#SMS is a global phenomenon with 75 percent of mobile phone owners across 21 countries saying they text, according to a new report from Pew Research.
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