How to Tell if Your Tech Salary is Fair -
Most people have no idea what the market rate or prevailing wage is for their profession and career level, much less where they fall on the pay scale.
I’m tired of fluffy unvetted career advice, so I’ve sourced and linked to ten ways you can determine what other people with your job are paid.
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(Source: morganmissen)
Survey reveals enduring potential for text message marketing -
Although it’s not exactly cutting-edge, text message marketing still holds potential, according to a Harris Interactive survey for Placecast. Nearly one-third of consumers who receive such messages are more likely to visit stores as a result, and about one-third of those who don’t receive them say they’d be somewhat interested in them.
More People Have Mobile Phones Than Electricity Or Drinking Water
“The performance of our site in both traffic and the number of candidates applying to jobs — which is what customers are concerned about — has improved significantly.” — Monster.com CEO Sal Iannuzzi
“If your product sucks, it’s over. Transparency is a bitch.” — Jason Calacanis
Black Consumers Active, Engaged on Mobile -
A new eMarketer report examines the mobile usage and behavior trends among black consumers and finds that a period of outsized penetration among the group is coming to an end. Usage patterns, however, remain impressive and should attract mobile marketers to this active audience.
“… never rat on your friends and always keep your mouth shut.” — Goodfellas
“The first ever banner ad had a click-thru rate of 78%. Today, #Facebook ads have a click-thru rate of 0.01%.”
“The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.” — Steve Jobs
Ultimate cheeseburger … 1,050 slices of bacon. Yum!
In honor of the upcoming draft. #browns
“I just got a spam text from someone claiming to be Best Buy,” said my wife as she checked her phone.
“What’s the short code?,” I asked. “They won’t be spamming for much longer.”
“No, it’s from a 10-digit phone number,” she replied.
Ten digit phone numbers have the potential to royally screw-up the incredible effectiveness of SMS marketing. Hell, screw-up SMS in general. Most notably, services like Twilio, which enable the usage of 10-digit codes to be used to send text messages, are really doing everyone a disservice.
Most of my readers are old enough to remember when email was a pure form of communication. Thanks to spam, those days are gone. Like having to produce stronger and stronger medicine to kill ever-adapting viruses, email providers fight a neverending war. This is largely due to email being free.
Text messaging doesn’t want to repeat email’s fate. That’s why short codes (usually 5-6 digit numbers) were created. By policing shortcodes in the manner they are today, the lives of those spamming phones has been very difficult and short-lived. And there’s usually a clear path to the evil-doers.
Sending mass messages - though not at the same rate as short codes - via 10-digit numbers, or regular phone numbers like the ones you see attached to regular people, was not the intent, but it’s happening.
And it’s really, really bad.
Additionally, services like Twilio, who empower such activity, are simply feeding the beast. Although spamming in this fashion costs money, the 1-2 cent surcharge per message is likely worth the investment to spam the phones of innocent consumers. And when a spammers’ 10-digit number gets killed, they just get another one.
Just like spamming emails addresses.
The mobile carriers won’t stand by while this happens. They make too much money from SMS to see it go the way of email. It’s no surprise there’s a lawsuit against Twilio and similar services.
Mobile carriers don’t mess around. Faces will be eaten.
The question is, Will the smackdown come in time? I, as someone who loves texting on both a personal and professional level, sure hope so.
“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” — André Gide, French author
A Modern Day Marketing Must-Read -
One of the best lessons in present day marketing I’ve read in awhile, and it was about Coachella. “It’s a different culture. The baby boomers are about winning, becoming a shining star, dominating. Gen-X’ers are just pissed they didn’t get to sip at the trough, the boomers ruined it for them. And Gen-Y and the Millennials are nothing like their forebears. They want to be a member of the group, they want to PARTICIPATE! … recordings have become secondary to live because it’s all about the experience, that’s what the younger generation treasures.”
Not resting on their laurels, #GroupMe launches Open Groups.