May 2012
33 posts
Cole: Go Miami!
Me: Boy, you wanna be disowned?
Cole: My bad, Dad. Go Boston!
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In order to be irreplaceable one must always be different.
– Coco Chanel
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Another Recruiting Start-Up You'll Ignore
The playbook for start-ups in the recruiting space goes something like this:
Group of young, educated people - usually coming of their own job search, which apparently qualifies as experience in the employment space - come up with an idea to “make things better.” They throw together a progressive, technology-based business that ultimately appeals to a very limited number of people...
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Many X’ers tend to be very wary of putting all their eggs in one corporate...
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History of Monster [Infographic]
Infographic by PC Recruiter – Original
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betashop:
Video: We care more about making people smile than we do about making money. If we make people smile we’ll make lots of money over time.
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Coca-Cola: Mobile is key to marketing strategy for... →
A smartphone feature that allows teens to create their own beats is at the center of Coca-Cola’s digital campaign tied to the London Olympics. The global feature encourages social sharing and can be accessed through in-store QR codes, SMS activation offered at music events and through Coke’s digital sites.
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Super Bowl advertising is effective but had become too expensive to justify the...
– GM’s Global Marketing Chief
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Too much #storagewars
12 Tumblr Blogs for Recruiting/HR Types →
jeremy-roberts:
http://www.Joelcheesman.com Joel Cheesman, Social Recruiting pioneer and champion of the SMS movement, maintains a very active presence on Tumblr where he discusses everything from SMS messaging, SEO, Employer Branding, Recruiting, and startups.
http://shallify.me Sourcing thought…
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Paradigm Shift in Advertising and Agencies - Ad banners on websites don’t work - social advertising does and Facebook leads the way says BuzzFeed co-founder Jonah Peretti.
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Forget LinkedIn. Here's Who's Buying Monster
Wall Street was buzzing last week on rumors that LinkedIn (LNKD) was in talks to acquire Monster (MWW). According to a Reuters story,
LinkedIn Corp and private equity firm Silver Lake Partners are among a number of parties that have expressed interest in a potential deal for Monster Worldwide Inc, according to people familiar with the matter, as the Internet jobs-search company is preparing data...
Do what you can, with what you have, where you are.
– Theodore Roosevelt
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Don’t make me roll my eyes at you, dad.
– Cole
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In a small organization, there’s nothing more important than culture....
– Aaron Rudenstine, CityMaps
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No one waited in line to buy the first iPod.
Mother!
– Danzig
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Ninety-one percent of US smartphone owners surveyed still actively use SMS,...
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5 Reasons I'm Actually Bearish on Facebook
The world is buzzing about the upcoming Facebook IPO later this month. And for good reason. Not since Google in 2004 has a company this exciting taken over Wall Street. Analysts are already giving it “buy” ratings before it even goes public.
Weird, wild stuff.
Don’t get me wrong, I think the company will do well, and I’m rooting for them. However, there are a few reasons...
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Watch below an excerpt from our keynote interview with Fab CEO Jason Goldberg at Startup 2012, where he discusses the company’s budget balancing strategies, mobile planning and European expansion.
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Who’s Elvis?
– Cole
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The human mind treats a new idea the same way the body treats a strange protein;...
– Peter Medawar, Biologist
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How to Tell if Your Tech Salary is Fair →
morganmissen:
Most people have no idea what the market rate or prevailing wage is for their profession and career level, much less where they fall on the pay scale.
I’m tired of fluffy unvetted career advice, so I’ve sourced and linked to ten ways you can determine what other people with your job are paid.
…
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Survey reveals enduring potential for text message... →
Although it’s not exactly cutting-edge, text message marketing still holds potential, according to a Harris Interactive survey for Placecast. Nearly one-third of consumers who receive such messages are more likely to visit stores as a result, and about one-third of those who don’t receive them say they’d be somewhat interested in them.
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April 2012
29 posts
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The performance of our site in both traffic and the number of candidates...
– Monster.com CEO Sal Iannuzzi
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If your product sucks, it’s over. Transparency is a bitch.
– Jason Calacanis
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Black Consumers Active, Engaged on Mobile →
A new eMarketer report examines the mobile usage and behavior trends among black consumers and finds that a period of outsized penetration among the group is coming to an end. Usage patterns, however, remain impressive and should attract mobile marketers to this active audience.
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… never rat on your friends and always keep your mouth shut.
– Goodfellas
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The first ever banner ad had a click-thru rate of 78%. Today, #Facebook ads have...
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The secret of my success is that we have gone to exceptional lengths to hire the...
– Steve Jobs
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10-Digit Phone Numbers F'ing Up SMS
“I just got a spam text from someone claiming to be Best Buy,” said my wife as she checked her phone.
“What’s the short code?,” I asked. “They won’t be spamming for much longer.”
“No, it’s from a 10-digit phone number,” she replied.
Ten digit phone numbers have the potential to royally screw-up the incredible effectiveness of SMS...
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Man cannot discover new oceans unless he has the courage to lose sight of the...
– André Gide, French author
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A Modern Day Marketing Must-Read →
One of the best lessons in present day marketing I’ve read in awhile, and it was about Coachella. “It’s a different culture. The baby boomers are about winning, becoming a shining star, dominating. Gen-X’ers are just pissed they didn’t get to sip at the trough, the boomers ruined it for them. And Gen-Y and the Millennials are nothing like their forebears. They want to be a member of...
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Smartphone Usage Estimates to 2016 →
eMarketer estimates the number of US consumers with a smartphone will more than double from 93.1 million at the end of 2011 to 192.4 million by 2016, when 58.5% of the total US population will have a smartphone.
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