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1 day ago
Another Recruiting Start-Up You’ll Ignore
The playbook for start-ups in the recruiting space goes something like this:
Group of young, educated people - usually coming of their own job search, which apparently qualifies as experience in the employment space - come up with an idea to “make things better.” They throw together a progressive, technology-based business that ultimately appeals to a very limited number of people (those who are pretty risk averse to begin with).
The press writes about them and the bees buzz for awhile, but after about 6 mos. things hit a wall of resistance known as the “HR decision maker.”
Enough of that, they’re on to their next project, typically involving consumers or targeting businesses that might actually make some money off a new product. And as long as HR is viewed as a perpetual money suck within corporations, this picture won’t change.
Think Jobster, Notch Up, Standout Jobs and any number of others throughout the years …
Many X’ers tend to be very wary of putting all their eggs in one corporate basket. They don’t like to be pigeon-holed or pushed out on a limb of specialization — with the inherent danger of a whimsical corporation sawing that limb off behind them during the next restructuring. One of their highest priorities is keeping their options open and their skills diverse — to be as self-reliant as possible.
(Source: blogs.hbr.org)
Ramen Noodle, an adorable poodle, lost both of his front legs in separate accidents before he was 2 years old. Despite his misfortune, he was up and running around on his hind legs just three weeks after losing his second leg. Ramen Noodle has a wheelchair to get around outdoors, but he prefers to walk on his own.
7 inspiring dogs from the ‘Pets With Disabilities’ Project
Video: We care more about making people smile than we do about making money. If we make people smile we’ll make lots of money over time.
Coca-Cola: Mobile is key to marketing strategy for London Olympics
A smartphone feature that allows teens to create their own beats is at the center of Coca-Cola’s digital campaign tied to the London Olympics. The global feature encourages social sharing and can be accessed through in-store QR codes, SMS activation offered at music events and through Coke’s digital sites.
Super Bowl advertising is effective but had become too expensive to justify the cost.
GM’s Global Marketing Chief
12 Tumblr Blogs for Recruiting/HR Types
- http://www.Joelcheesman.com Joel Cheesman, Social Recruiting pioneer and champion of the SMS movement, maintains a very active presence on Tumblr where he discusses everything from SMS messaging, SEO, Employer Branding, Recruiting, and startups.
- http://shallify.me Sourcing thought…
