Twitter recruiting video.
3 hours ago
My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society.
Larry Page, Google
Meet Textvana
I’ve been blogging, tweeting, Facebooking and YouTubing for a long time. And one of the things that always bugs me is how challenging it is to get content in front of the very people who wanted to see it.
Email open rates are abysmal, studies show less than 30 percent of tweets are actually read, and even RSS readers get so packed with content, it’s easy to get lost in the clutter.
That’s why I’m working on a new project called Textvana: http://bit.ly/textvana
If you blog, tweet or publish content of any kind, I think you owe it to yourself to check it out. Getting our launch alert is FREE: http://bit.ly/textvana
Google badassness drives mobile estimate to $2.6 billion
Google’s “exceptional” mobile advertising and new data has prompted eMarketer to revise its 2012 estimate for mobile advertising spending upward, from $1.8 billion to $2.61 billion. Google has already come to dominate the field, capturing 51.7% of mobile revenue, far ahead of Apple’s 6.3% share. The competition is tighter in the area of mobile display, with Google at 24.8%, Apple at 18% and Millennial Media at 17.7%
No More Résumés, Say Some Firms
Instead of asking for résumés, the New York venture-capital firm—which has invested in Twitter, Foursquare, Zynga and other technology companies—asked applicants to send links representing their “Web presence,” such as a Twitter account or Tumblr blog. Applicants also had to submit short videos demonstrating their interest in the position.
Big welcome to @atsbesttacos for joining the family. Fan of great tacos in Phoenix? Text ATS to HUNGRY (486474) now! (msg&data rates may apply).
Texting is Great for Holiday Hour Updates
MLK Day is one of those WTH holidays. That is, some retailers are open while others are not. Or at least there’s enough uncertainty to just screw the whole thing and not even go out at all.
Discovering the holiday hours of your favorite dry cleaner, restaurant or salon is a pain in the butt. And by “pain in the butt” I mean, search online, find the right one, hopefully click-to-call and wait for someone to (hopefully) answer. Don’t even get me started on Yellow Pages.
SMS, in contrast, is a great way to alert your customers about holiday hours. Closed Christmas, but open till 5 o’clock on Christmas Eve? Let ‘em know with a text message. Open on MLK Day but closing earlier than normal? Do it in 160 characters.
The indirect benefit of this is that it turns into a promotional opportunity. If you’re a restaurant, let fans know you’re open at 10:30 a.m. so they find out right before lunch. Remember, 90 percent of texts are opened within 14 minutes of receipt.
Or use it to push specials honoring the holiday. I remember once grabbing carryout on Father’s Day only to see a piece of paper on the door mentioning a Father’s Day special. If I had only known about it beforehand.
It’s possible thanks to that little miracle in your pocket.
In tech, you don’t lose because you make competitors angry. You lose when you make your customers angry.
(Source: Business Insider)
gary:
2012 will be the year consumers “a scale” begin to air their dirty laundry on the social web and the impact will be substantial if it happens to a brand more than 5,10 or 100 times. This video shows you the blue print
Yet Another Reason to Choose SMS: Majority of College Students Still Using Feature Phones vs. Smartphones.
