Short version: I recently launched Morale.
The longer version:
So, I’ve been thinking a lot about the impact mobile has had on just about every industry we think of when the word “Web” is thrown around. For many, the reality is mobile upending many of the services we’re used to using. Tinder is disrupting Match.com. Hotel Tonight is disrupting Expedia. Instagram is disrupting Flickr … OK, Flickr was sort of already done, but you get the idea.
Employment, however, is one place where mobile really hasn’t done much disruption. Sure, LinkedIn has a pleasant experience, but it’s basically the Web site optimized for a 2-inch screen. TheLadders has their Quit Your Job app, but the engagement isn’t there once the novelty wears off.
Engagement is the keyword these days. Everybody wants it. Since you can only view baby pics and cat videos so many times, social networks are turning to content for more stickiness. LinkedIn has articles from Sir Richard Branson and Facebook just launched Paper. The goal is the same, get eyeballs and keep them.
OK, back to my stuff.
The question I asked was, How can you create ongoing engagement on a mobile platform for professionals? Jobs are the workhorse of content, but search on mobile devices is clunky. And you only use the app when you need a job. There’s no reason to use Indeed’s mobile app once you’ve landed the job, for instance.
So Morale tries to tackle this challenge by beginning with a simple question: “How’s morale at your company?”
Will a question like this and its inevitable fluid answers lead to engagement? Maybe. Maybe not. So, it’s just the first piece of functionality I want to build into the product. Stay tuned. We’ll see how it goes. Either way, it was a lot of fun to build and I’m always up for a good social experiment.
I invite you to download the free iOS app and test drive it. Share it with coworkers. Let me know what you think. Leave comments on iTunes and like us on Facebook if you think it’s cool. And most of all, come along for the ride. You’re officially an early adopter.
If you’re an Android user, a version for you is in the works. I encourage you to submit your email address on the Web site to keep up on company announcements and alerts. If you’re a Microsoft user, same thing, unless the app is a complete dud. Blackberry folks, you’re out of luck and my condolences.