“FLO TV, indeed, turned many heads at last night’s Super Bowl, and took the power of mobile entertainment to the biggest annual worldwide viewing audience. When taken into consideration how many companies and entertainment outlets tapped into the Super Bowl’s marketing machine through the mobile channel this year. It could very well be noted that the 2010 Super Bowl elevated mobile marketing to a whole new level on the grandest advertising stage of them all.” (source: http://www.mobilemarketingwatch.com/flo-tv-goes-for-super-bowl-glory-5222/)
… the Internet isn’t just prevalent in our lives, it is our lives. Ninety-three percent of teens ages 12 to 17 go online, 75% of them own a cell phone, and 66% say they text. In fact, 58% of 12-year-olds now have mobiles, compared to 18% just five years ago.
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I’ve concluded that individuals get on the Web for one of two reasons: to find people or to find information.
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| — | Bo Peabody |
